Google Ad Grants provide up to $10,000 (~£8,000) per month of free Google Ads advertising on Google search result pages to eligible nonprofit organisations.
The programme is designed to help people connect with causes to make a greater impact on the world.
The programme is open to organisations who join Google for Nonprofits, meet Ad Grants’ eligibility and programme policies, and are approved through the Ad Grants pre-qualification process.
To qualify for Google Ad Grants, your organisation must:
Google reserves the right to grant or deny an organisation’s application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time.
Ad Grants recipients build and manage their own Google Ads account with a daily budget limit of $329 USD. Ad Grants ads are text ads that appear on Google search result pages and show below the ads of paying advertisers.
If you have not been approved through Google for Nonprofits, please visit the Google for Nonprofits website.
If you have been approved through Google for Nonprofits, please complete the steps below.
When you create your Ad Grants account, you’ll need to use the same user name for your Google for Nonprofits account. For example, if you signed up for Google for Nonprofits using Jane@gmail.com, you must use the same user name for your Ad Grants Google Ads account.
|Do not enter credit card details or any other billing information when creating your Google Ads account for Google Ad Grants. If you enter credit card information and your campaigns run, you will be responsible for paying any charges accrued.|
Fill out the pre-qualification survey. This 10-minute survey is intended to identify organisations eligible for the Ad Grants programme and to help us learn more about those organisations.
|Your pre-qualification submission will be reviewed and you’ll receive an email with further instruction within 5 business days.|
Once you’ve received an email stating your pre-qualification has been approved, we can help you complete the final steps to properly set up your account. This includes the following:
Book a call with us today. We’d be happy to help!
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